Starting her fashion design business several years ago, Farinaz Tagavi soon earned a reputation for beautiful, functional shirt designs. Her exclusive brand has been steadily gaining awareness due to her loyal following. As her business grew, she realized that traditional practices could no longer keep up with the raising sales.
Fashion design is a forwarding thinking business. Farinaz needed to build a comprehensive web site that performs as an online channel to reach the end customers. Besides showcasing Farinaz' product, the site is filled with graphic richness. To customers, the site is a 24/7 online tool for placing orders with few clicks. It greatly reduces the mailing cost of samplers and risk of missing orders. An easy-to-use admin tool was developed to streamline the update process for the non-technical personnel.